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This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

The 5 episodes in this series are:

1. Middle East Coffee Brands Are Innovating - https://youtu.be/tCqW8OyNIdo

2. What We're Getting Wrong Building Coffee Brands - https://youtu.be/iWPiFRf7aUU

3. How to Build Your Coffee Business Right - https://youtu.be/U74SoHsTZ-o

4. Current Coffee Crisis In The Middle East - https://youtu.be/1MO9KsMuhKY

5. Growth In The Region During The Coffee Crisis - https://youtu.be/ThBm_wle0m8

In this episode, Lee and Mohamad discuss the significant impact of recent coffee price increases on different coffee brands in the Middle East. Learn about the challenges faced by both mature and immature markets, the importance of direct relationships with producers, and how businesses are adjusting to price volatility. Understand the new dynamics of the coffee market, including shifts in consumer behavior and strategy adjustments in response to the coffee crisis. Ideal for anyone involved in or interested in the coffee industry, this episode offers critical insights and practical advice on thriving amidst market fluctuations.

Connect with Mohamad Merhi and Cypher Urban Roasters at:

https://instagram.com/by_cypher

https://www.bycypher.com/

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