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This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

The 5 episodes in this series are:

1. Middle East Coffee Brands Are Innovating - https://youtu.be/tCqW8OyNIdo

2. What We're Getting Wrong Building Coffee Brands - https://youtu.be/iWPiFRf7aUU

3. How to Build Your Coffee Business Right - https://youtu.be/U74SoHsTZ-o

4. Current Coffee Crisis In The Middle East - https://youtu.be/1MO9KsMuhKY

5. Growth In The Region During The Coffee Crisis - https://youtu.be/ThBm_wle0m8

In this episode, Lee and Mohamad discussion focuses on the impact of the ongoing coffee crisis on the growth of the coffee industry in the Middle East.

Topics include the challenges posed by climate change, supply chain issues, and economic instability.

The conversation also touches on the importance of transparency, sustainability, and risk management, as well as the potential for growth and innovation in the face of adversity.

Additionally, an exciting announcement is made about Map It Forward Japan, highlighting new resources for the Japanese coffee industry.

Connect with Mohamad Merhi and Cypher Urban Roasters at:

https://instagram.com/by_cypher

https://www.bycypher.com/

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