This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]

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This is the first of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.

In this series, Osamah and Lee explore the challenges of running a business in the Middle East.

The 5 episodes in this series are:

1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/tYt8XGBApxg

2. Building The Roasting House - https://youtu.be/RuFGBUCSoUw

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/ngSV0QKHdkc

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/7j11s2LkjEc

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/lCHADKasV3o

In this episode, Lee Safar introduces Osamah Alawwam from Roasting House, a significant figure in the Middle Eastern coffee industry.

Osamah shares his entrepreneurial journey, discussing how he transitioned from the corporate world to starting his own coffee business in Saudi Arabia.

He emphasizes the importance of finding the right financial and intellectual partners, and the challenges he faced in sourcing quality green beans.

The conversation also touches on the evolving business landscape in Saudi Arabia and the impact of global geopolitical events on the coffee industry.

Connect with Osamah Alawwam and The Roasting House here:

https://www.instagram.com/roastinghousesa/

https://www.instagram.com/oalawwam/

https://www.linkedin.com/in/oalawwam/

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