If you're looking for business advisory services for your coffee business, email Map It Forward at [email protected]

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This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.

In this series, Osamah and Lee explore the challenges of running a business in the Middle East.

The 5 episodes in this series are:

1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/tYt8XGBApxg

2. Building The Roasting House - https://youtu.be/RuFGBUCSoUw

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/ngSV0QKHdkc

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/7j11s2LkjEc

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/lCHADKasV3o

In this episode of the series, Lee and Osamah discuss the cultural barriers and challenges faced by business owners in the Middle Eastern specialty coffee industry.

They cover difficulties such as initiating customer interactions across genders, the impact of cultural awareness, and the importance of owner involvement in the success of businesses.

The episode also touches upon the role of social media in the coffee industry and delves into generational business dynamics and the complexities of entrepreneurship.

Connect with Osamah Alawwam and The Roasting House here:

https://www.instagram.com/roastinghousesa/

https://www.instagram.com/oalawwam/

https://www.linkedin.com/in/oalawwam/

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