MBFS CEO Mark Ritter and a guest from his team catch up on the latest happenings at MBFS, the credit union industry, and other odds and ends.

IN THIS EPISODE:

• (00:00) Introduction: Meet Craig Page
• (02:54) New ways of making a positive customer experience
• (05:44) Outdated ways of advertising, the Sunday newspaper and Black Friday shopping
• (08:42) The new ways of networking and connection: LinkedIn and Social Media like TikTok
• (12:49) MBFS is hiring - reach out to Mark by video call

KEY TAKEAWAYS: 

• Digital transformation has shifted business lending from traditional methods, such as cold calling and print ads, to platforms like LinkedIn, enabling more authentic and efficient connections.
• Customer experience is now king. Instead of focusing on volume-driven sales tactics, successful business lenders prioritize building relationships and delivering a seamless customer experience, which drives long-term loyalty and referrals.
• As in-person meetings decline, adapting marketing strategies to virtual environments through video calls, social media, and personalized digital content is essential for staying relevant and competitive.

RESOURCE LINKS

Mark Ritter - Website

Mark Ritter - LinkedIn