Retail is a tough game. Owning a surf shop in the seasonal market of Rockaway is even tougher. We speak with Nigel Louis, owner of Station RBNY, on how community drives customer loyalty, working along side his retail peers, and why selling a sweater next to surf board is good for a store by the beach.

Louis and Co-host Tyler bring their background as big brand reps to discuss how a surf shop survives in today's retail climate.

Music credit:

The Flat Five: "This is Your Night"