In this podcast episode, Chiara Munaretto, a member of Deloitte's Web3 team, discusses her background in marketing and her transition into the Web3 space. She highlights her involvement in the Dutch Blockchain Week, emphasizing the diversity of events and the collaboration between startups, corporations, and the government. Mourad, the podcast host, expresses curiosity about Web3 technology and its role in bridging elements together.

Chiara explains the evolution from Web2 to Web3, emphasizing the key differences in information sharing and user rewards. She discusses the Dutch Blockchain Week, its varied events, and the sense of community it fosters. The conversation delves into the importance of education in driving Web3 adoption. Chiara also touches on the role of 3D elements in the Web3 space, especially in the context of the metaverse and augmented reality.

Mourad and Chiara explore the gamification aspect of Web3, especially its appeal to Generation Z. Chiara underscores the significance of user contribution and ownership of data in Web3. The discussion touches on the challenges and opportunities for startups in the Web3 space, with an emphasis on understanding user needs and providing transparent solutions. The episode concludes with insights into the potential applications of augmented reality in marketing and the importance of being present and engaged in the rapidly evolving Web3 industry.

Chiara Munaretto envisions a future where she combines her passions, potentially establishing her own company with a focus on addressing global challenges, including sustainability and digitalization. The conversation emphasizes the need to attend events, engage with diverse perspectives, and adapt to the changing landscape of the Web3 space.

Timestamps

(00:00) Chiara Munaretto's Background and Entry into Web3