This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]

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This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.

The first episodes in this series are:

1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE

2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU

3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg

4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E

5. How to do Good Business - https://youtu.be/zdZUxa3Og_U

In this episode of the podcast series, Lee and Wayel discuss the Saudi specialty coffee market and the unique challenges faced in catering to different cultural palates.

Wayel shares his journey from tasting specialty coffee abroad to establishing a successful coffee brand in Saudi Arabia.

They delve into the nuances of customer preferences, the impact of coffee auctions, the role of cultural and genetic differences in flavor profiles, and the importance of creating region-specific cupping forms.

This insightful conversation also touches on the differing views of quality within the global coffee industry.

Connect with Wayel Al Wohaibi and Sulalat here:

https://sulalat.com/en

https://www.linkedin.com/in/wayel-al-wohaibi-b574a04/

https://www.instagram.com/wesulalat/

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