This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]

••••••••••••••••••••••••••••••••

This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.

The 5 episodes in this series are:

1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE

2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU

3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg

4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E

5. How to do Good Business - https://youtu.be/zdZUxa3Og_U

In this final episode of a five-part series, Lee and Wayel discuss key strategies for building a successful specialty coffee business.

Wayel shares insights on the importance of not competing with your customers, offering support and financial consulting, and maintaining high standards of quality.

He highlights the challenges faced in the coffee industry, such as imitation products, and the necessity of collaborating with trusted distributors.

The episode underscores the significance of creating a holistic premium experience for consumers and not compromising on quality.

Tune in to gain valuable knowledge from Wayel's experiences and learn how to build a sustainable and respected coffee business.

Connect with Wayel Al Wohaibi and Sulalat here:

https://sulalat.com/en

https://www.linkedin.com/in/wayel-al-wohaibi-b574a04/

https://www.instagram.com/wesulalat/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]