In this episode of the Leaders with Ambition podcast, Connor Kinnear shares his remarkable journey from door-to-door sales to becoming the CMO of Passle.

He discusses the importance of resilience, networking, and the challenges faced in marketing roles, particularly within law firms.

Connor emphasizes the transformative impact of AI on marketing and the significance of hiring the right talent.

He also offers valuable insights on managing stress and maintaining a work-life balance, concluding with words of wisdom for future generations.

Chapters

00:00 Introduction to Connor Kinnear

02:25 Early Career and Sales Experience

06:53 Transitioning from Law to Business

09:28 Corporate Experience and Career Decisions

10:45 The Importance of Diverse Experiences

14:14 Moving to Diageo and Marketing Insights

18:36 Becoming CMO and Creative Freedom

22:01 Journey to Passel and Innovative Marketing Strategies

26:17 Personalized Marketing Strategies

27:48 The Birth of Passel

29:13 Transitioning to Sales Leadership

30:53 Navigating the Startup Environment

32:43 Focusing on the Legal Market

34:06 Building Trust and Relationships

34:55 The Importance of Networking

39:19 Managing Stress and Burnout

41:54 The Role of CMOs in Law Firms

46:29 Embracing AI in Marketing

48:44 Hiring and Retaining Talent

50:33 Words of Wisdom for Future Generations