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This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

The five episodes in this series are:

1. Becoming a Japanese Coffee Entrepreneur - https://youtu.be/6N6dEoLdFsQ

2. The Japanese Coffee Industry - https://youtu.be/o2AV2fE1dp4

3. Building a Coffee Concept - https://youtu.be/kP1Sf88qzyI

4. Growing Kurasu Beyond Homewares - https://youtu.be/1LPOy8U8QyA

5. Expanding Kurasu Globally - https://youtu.be/x2mDZkAfUYk

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo discuss the intricacies of building, growing, and expanding a Japanese coffee brand while striking the right balance between expansion and maintaining a conscious supply chain.

Yozo shares insights on the franchise model, how Kurasu compares to % Arabica, and the importance of transparency and intention in the coffee business.

Additionally, the episode announces the launch of Map It Forward Japan, which aims to bring new perspectives to the Japanese coffee industry.

You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan

Connect with Yozo Otsuki and Kurasu here:

https://kurasu.kyoto/

https://www.instagram.com/kurasu.kyoto/

https://www.linkedin.com/in/yozo-otsuki-84a13047/

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