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This is the 2nd of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.

This series first aired on the Map It Forward Global Podcast in June 2025.

In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.

The 5 episodes in this series are:

1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E

2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XU

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the intricacies of Brazil's internal specialty coffee market, sharing stories about the challenges and successes of building fair and sustainable trade relationships with coffee producers.

Isabela talks about how paying fair prices and establishing long-term trust can positively impact producers and the coffee ecosystem.

The episode also sheds light on the importance of specialty coffee for Brazil's economy, the environment, and the social dignity of Brazilian coffee farmers.

Connect with Isabela Raposeiras and Coffee Lab here:

https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/

https://www.instagram.com/coffeelab_br/

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