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This is the 3rd of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.

This series first aired on the Map It Forward Global Podcast in June 2025.

In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.

The 5 episodes in this series are:

1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E

2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XU

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the significance of specialty coffee to the Brazilian economy, environment, and social well-being.

They discuss the need for consumer education, the challenges in shifting from staple to high-quality coffee, and the economic dynamics within the coffee industry.

Isabela provides insights into how specialty coffee is viewed in Brazil, both from producing and consuming perspectives, and emphasizes the importance of fostering relationships and educating consumers to drive the specialty coffee movement forward.

Connect with Isabela Raposeiras and Coffee Lab here:

https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/

https://www.instagram.com/coffeelab_br/

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