This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]

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This is the 4th of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.

This series first aired on the Map It Forward Global Podcast in June 2025.

In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.

The 5 episodes in this series are:

1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E

2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XU

In this episode of the podcast, Lee and Isabela discuss the current state and future of the Brazilian coffee market.

They explore topics like the health benefits of coffee, the need for increased investment in Brazil’s coffee industry, the challenges in converting Brazilian consumers to specialty coffee, and the impact of Brazil's taxing policies on coffee businesses. Isabela also shares her insights into how associations like the SCA can better support the industry and the critical need for coffee education.

Additionally, the episode covers the importance of setting clear quality standards and the broader implications for the global coffee supply chain.

Don't miss this insightful conversation that touches on everything from business strategy to the social impacts of coffee production.

Connect with Isabela Raposeiras and Coffee Lab here:

https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/

https://www.instagram.com/coffeelab_br/

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