In this episode of Prospecting on Purpose, Sara Murray discusses a crucial sales strategy: shifting the focus from product features to the true value your product or service offers. She highlights how salespeople often overwhelm potential customers with technical details, missing the chance to connect on what truly matters—how the product can enhance their business or life.

Sara outlines a four-step approach to help you sell value first. She advises starting with a comprehensive brain dump of all your product features and benefits, followed by identifying the key stakeholders who interact with your product. Next, she emphasizes the importance of understanding your client’s business model or life motivations, and finally, matching these insights to the appropriate value messages for each stakeholder.

Whether you’re selling to businesses or consumers, this episode will guide you in refining your approach, standing out from the competition, and closing more deals by focusing on what truly counts. Tune in to elevate your sales strategy and build lasting client relationships.

#SalesTips #ConsultativeSelling #SalesStrategy #StorytellingInSales #SalesApproach #SalesSuccess #SalesMindset #SalesTraining

 

Connect with Sara

https://www.saramurray.com/

 

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