What This Episode Covers

If you’ve ever thought “maybe I should lower my price” or “maybe they just can’t afford it,” this episode is going to shift everything for you. We’re unpacking what’s really going on when someone passes on your offer—and how to fix it without touching your rates.

You’ll Learn

• Why price objections are usually value objections in disguise
• The nail salon test (yes, really) that explains consumer behavior perfectly
• How your messaging—not your price—is likely the real sales block
• Three shifts to turn your content from “inspirational” to “irresistible”
• The subtle art of urgency (without the fear tactics)