Buyers are savvier, the market is noisier, and testimonials aren’t moving people the way they used to. In this episode, we break down how to create case studies that don’t just show results, but actually build trust and drive decisions. Mariela Del la Mora joins Kierra to unpack how she used case studies to respond to a shift in buyer behavior, meet more nuanced objections, and turn a slower-than-expected launch into a six-figure success.

1. Why client wins alone aren’t enough to close sales anymore
2. How to pivot your marketing when warm leads stop converting and how to reach colder, more discerning buyers.
3. Why even the best testimonials can fall flat and how to use case studies to shift buyer beliefs.
4. The psychology behind why potential clients rule themselves out of your offer and how you can reframe that with the right storytelling.

• What to do when people say they love your work but still don’t buy.
• Whether it’s too early or too late to invest in case studies.
• How to market to people who have already invested before and are more skeptical this time around.
• What it really looks like to sell sustainability and nuance instead of hype and screenshots.

You’re going to love this episode! It’s deep, tactical, and full of ah-ha moments for seasoned service providers and coaches alike.

Mariela’s Podcast: Cycle Breakers & Money Makers

Private Podcast: Identity ROI

Follow Mariela on Instagram

Want to turn your own client results into sales? Explore our Content Retainer

You check your views and it’s the same 10 people every day. Your IG reach is down, your story replies are quiet, and you’re starting to wonder if anyone’s even seeing your content, let alone buying from it.

But before you spiral into “I need more leads,” this episode is here to give it to you straight.

The truth is, you probably don’t have a visibility problem. You have a conversion problem.

Let’s talk about why lead gen isn’t the magic fix for low sales and what to focus on instead.

• Why Instagram makes you feel like you’re not doing enough

• What’s really happening when the same people always watch your stories

• When you actually need more leads and when you don’t

• The hidden conversion opportunity sitting inside your existing audience

• Tiny objections that keep warm leads from buying and how to address them

1:1 Consulting

Convert the leads you already have with content that speaks directly to your most aligned buyers.

Done-for-You Content Retainer

Skip the strategy and let us handle the content creation for you so you can stay focused on delivering.

[Book a sales call to get started]

Creating content only when you're inspired feels good in the moment, but it rarely supports the long game. In this episode of Data Over Drama, we’re digging into the habit of going all in during a launch or a creative high and then disappearing when life gets lifey.

If you’ve ever ghosted your audience between launches or struggled to be visible when you didn’t “feel like it,” this one is for you.

• Why content driven by emotion leads to inconsistent sales

• How your content habits are shaping your business habits

• The real cost of hot-and-cold visibility

• Why your audience stops trusting you when you disappear

• Practical tools to help you build a content rhythm that lasts

1:1 Consulting

Book more sales calls with aligned clients through content that reflects your actual work and impact.

Done-for-You Content Retainer

Attract aligned clients with consistent, conversion-focused content created for you.

[Book a sales call to get started]

If you're coaching clients, delivering great work, and still feeling stuck when it comes to content, you're not missing strategy. You're dealing with mindset noise.

This episode breaks down why content can feel so confusing even when you know your stuff. The content that converts is often the easiest to create. It already exists inside your business. You just need to learn how to use it.

• Why content feels harder than it should

• The real reason “I don’t know what to say” keeps showing up

• How to use your actual work with clients to create relevant, powerful content

• What makes simple content more effective than over-edited posts

• How to build the skill of showing up and selling through stories you already have

1:1 Consulting

Book more sales calls with aligned clients through content that reflects your actual work and impact.

Done-for-You Content Retainer

Attract aligned clients with consistent, conversion-focused content created for you.

[Book a sales call to get started]

I don't have ADHD, but many of my Content Retainer clients do—and I've noticed some patterns in how they need support with content creation that go beyond what standard business advice acknowledges. While everyone's pushing "just batch your content" and "create a content calendar," my ADHD clients are fighting against systems that work against their brains.

In this episode, I share what I've observed:

• Why ADHD entrepreneurs get caught up in nuance and want to capture ALL the details
• The heightened awareness of how content will be perceived (and why this creates analysis paralysis)
• Why content created "on the fly" feels more natural than batched content
• How the regret cycle works—wanting to change content immediately after posting

The typical solutions everyone suggests—batching content, having team members write it, or using AI tools—all miss the mark because they don't account for how ADHD brains actually work. These approaches either fight against their natural processing style or miss the nuance and complexity that feels essential to them.

See more about our services here www.klcthestudio.com/services

If you've ever wondered why your amazing content isn't turning into paying clients, this episode is for you.

Because the truth is, you're probably making one of two major mistakes that are killing your conversions without you even realizing it.

In this episode, we're diving into why I rarely buy from people's content (even though I invest regularly) and what you can learn from that to finally start converting your audience.

Here's what we get into:

• Why spending time convincing people they have a problem is actually wasting your time and theirs
• The difference between talking to problem-aware vs. problem-unaware audiences (and why this matters for your bottom line)
• Why all that educational "how-to" content might be helping people DIY instead of hiring you
• The real objections your audience has that you're not addressing in your content
• How to use case studies to show you've literally dealt with every scenario possible
• What conversations belong in your content vs. what should wait until after they pay you
• 
  

By the end of this episode, you'll understand exactly why your content feels like it's not working and have a clear path to create content that actually answers the questions keeping people from buying.

Check out our services here

www.klcthestudio.com/services

Come hang out on IG @klc.thestudio

If you’ve ever said “I hate selling,” this episode is for you.

Because the truth is, you probably don’t actually hate selling.

You just haven’t found a way to sell that feels natural to you.

In this episode, we’re unpacking why selling in your content often feels weird, off, or just straight-up cringe. Especially when you’re being told to either teach or tell your story, with no real strategy in between.

Here’s what we get into:

• Why the whole “just tell your story” or “just add value” advice isn’t cutting it anymore
• The real reason content starts to feel pushy, preachy, or performative
• What to do instead if you want to sell in a way that feels honest and actually converts
• How to create content that answers objections before they ever hit your DMs

By the end of this episode, you’ll finally understand what’s been missing in your sales content and how to fix it without having to write cringe pitch posts or share personal stories that feel out of place.

Want help selling without the cringe?

Inside the Content Retainer, we:

• Take your sales calls, coaching calls, and DMs
• Pull out hidden objections your audience isn’t saying out loud
• And turn that into weekly done-for-you content that actually converts

You’ll never have to guess what to say again.

Learn more or try a content trial

Not sure what kind of content seller you are?

Take the Content Archetype Quiz and get a free strategy based on your personality. It’s like Human Design meets content planning, and it’ll help you figure out how to sell without sounding like anyone else.

What This Episode Covers

If you’ve ever thought “maybe I should lower my price” or “maybe they just can’t afford it,” this episode is going to shift everything for you. We’re unpacking what’s really going on when someone passes on your offer—and how to fix it without touching your rates.

You’ll Learn

• Why price objections are usually value objections in disguise
• The nail salon test (yes, really) that explains consumer behavior perfectly
• How your messaging—not your price—is likely the real sales block
• Three shifts to turn your content from “inspirational” to “irresistible”
• The subtle art of urgency (without the fear tactics)

Whewww. This one’s part rant, part real talk, and 100% necessary if you’re tired of getting on sales calls that feel like a waste of time.

You know the ones—

Halfway through, you’re realizing they’re not your person.

They’re asking for deliverables you don’t even offer anymore.

Or worse… they’re negotiating your price before you’ve even presented the offer.

If your content isn’t filtering your leads before they hit the inquiry form, your calls turn into convincing sessions. And we’re not doing that in 2025.

Inside this episode, we’re breaking down:

• The real reason your sales calls feel like struggle city
• Why having a strong perspective will do more filtering than any sassy “we only work with serious clients” thread
• How watered-down content = watered-down clients
• The shift one of my clients made that totally changed her inquiries (and what it looked like in her content)
• Why you need to be reflecting back your audience’s actual thoughts—not just writing what sounds good
• Why your case studies should show redirection and leadership, not just the highlight reel

Offers mentioned in this episode:

Case Study Retainer

If you’ve signed 5–10 clients and don’t have strong case studies? It’s time. We’ll help you build a sales system around your client wins—with 7 full case studies, 7 emails, and 7 mini stories that show your leadership and convert leads before the call. You can stop trying to prove your value on Zoom.

Soft Girl ERA Content Package

Need help making your content convert? We’ll take the mic. One to two platforms—emails, blog, podcast—and we’ll run your content with strategy that sells. No more wondering what to say or why it’s not working.

Come see us at www.klcthestudio.com.

So, you’re not the type to hop on Instagram and drop hot takes every Tuesday. You’re not out here yelling into the void, crafting spicy threads, or performing for the feed—and honestly? Same.

There’s a lot of pressure to be “loud” in your marketing. To say something bold. To be polarizing. To turn every post into a moment.

But if that doesn’t feel authentic to you? You’re not doing it wrong. You’re just doing it differently.

And in today’s episode, I’m walking you through what it actually takes to stand out—especially if spicy content isn’t your thing.

Inside this episode, we’ll talk about:

✅ Why clarity (not controversy) is the real key to standing out

✅ What “owning your perspective” really means—and how to find yours

✅ Why your content might sound vague, even if you’re showing up consistently

✅ How to say something worth listening to—without becoming someone you’re not

✅ What we do inside the Content Retainer to help clients refine and clarify their messaging so they become unforgettable online

Whether you’re a coach, a creative, or a service provider who’s tired of feeling like your content has to perform to be effective, this episode will help you get clear, go deeper, and stand out—without selling your personality to do it.

Mentioned in This Episode:

📝 Work with us inside the Content Retainer

Done-for-you content and messaging strategy that helps you sell without performing.

👉 www.klcthestudio.com/services