Whewww. This one’s part rant, part real talk, and 100% necessary if you’re tired of getting on sales calls that feel like a waste of time.

You know the ones—

Halfway through, you’re realizing they’re not your person.

They’re asking for deliverables you don’t even offer anymore.

Or worse… they’re negotiating your price before you’ve even presented the offer.

If your content isn’t filtering your leads before they hit the inquiry form, your calls turn into convincing sessions. And we’re not doing that in 2025.

Inside this episode, we’re breaking down:

• The real reason your sales calls feel like struggle city
• Why having a strong perspective will do more filtering than any sassy “we only work with serious clients” thread
• How watered-down content = watered-down clients
• The shift one of my clients made that totally changed her inquiries (and what it looked like in her content)
• Why you need to be reflecting back your audience’s actual thoughts—not just writing what sounds good
• Why your case studies should show redirection and leadership, not just the highlight reel

Offers mentioned in this episode:

Case Study Retainer

If you’ve signed 5–10 clients and don’t have strong case studies? It’s time. We’ll help you build a sales system around your client wins—with 7 full case studies, 7 emails, and 7 mini stories that show your leadership and convert leads before the call. You can stop trying to prove your value on Zoom.

Soft Girl ERA Content Package

Need help making your content convert? We’ll take the mic. One to two platforms—emails, blog, podcast—and we’ll run your content with strategy that sells. No more wondering what to say or why it’s not working.

Come see us at www.klcthestudio.com.