Data over Drama

Ep 88. Why Your Content Isn't Converting (And What To Do About It)


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If you've ever wondered why your amazing content isn't turning into paying clients, this episode is for you.

Because the truth is, you're probably making one of two major mistakes that are killing your conversions without you even realizing it.

In this episode, we're diving into why I rarely buy from people's content (even though I invest regularly) and what you can learn from that to finally start converting your audience.

Here's what we get into:

  • Why spending time convincing people they have a problem is actually wasting your time and theirs
  • The difference between talking to problem-aware vs. problem-unaware audiences (and why this matters for your bottom line)
  • Why all that educational "how-to" content might be helping people DIY instead of hiring you
  • The real objections your audience has that you're not addressing in your content
  • How to use case studies to show you've literally dealt with every scenario possible
  • What conversations belong in your content vs. what should wait until after they pay you


By the end of this episode, you'll understand exactly why your content feels like it's not working and have a clear path to create content that actually answers the questions keeping people from buying.

Check out our services here

www.klcthestudio.com/services

Come hang out on IG @klc.thestudio

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Data over DramaBy Kierra Conover

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