Let’s talk 2025—it’s all about strategy, simplicity, and putting the me back in CEO. This week, I’m sharing my investment strategy for the year ahead and why it’s going to look refreshingly low-key.

Here’s the plan:

• Team Support: Building on what worked in 2024, I’m doubling down on refining systems and streamlining processes. My goal? A business that runs at 80% autopilot so I can focus on the big picture.
• Pouring Into Myself: From finally buying leggings without holes to prioritizing personal goals like health and style, 2025 is about filling my cup.
• Inspiration Trips: Whether it’s an off-the-grid month in Italy or a quick weekend staycation, I’m making space for moments that spark creativity and clarity.

If content or marketing support is on your 2025 list, check out my services at KLCTheStudio.com. Whether you need daily consulting, help mapping out your next season, or done-for-you content, we’ve got options to meet you where you are.

P.S. If you’re vibing with this “simple and strategic” energy, hit me up on Instagram (@KLC.TheStudio).

This week, I’m sharing one of my favorite types of episodes—the end-of-year investment wrap-up! I’ve been doing these every year, and honestly, they’re just as fun to make as they are to listen to (at least, I hope you agree 😄).

I’m spilling the tea on everything I invested in for 2024:

• The mastermind that helped me rebuild self-trust and find my footing again.
• Why live events were less about what happened in the room and more about what happened outside of it.
• The PR pivot that took months to figure out but ended up being a total game-changer.
• How outsourcing design and ads helped me stop spinning my wheels and start making moves.
• And why investing in my team was the smartest decision I made for scaling.

I’m also keeping it real about what didn’t work and why some investments felt like a slow burn before they paid off. Whether you’re trying to figure out your next big business move or just love hearing the behind-the-scenes details, this episode is packed with insights you can take into 2025.

P.S. If stepping into your CEO role means outsourcing your content next year, you have to check out our done-for-you content retainer. Head to KLCTheStudio.com for all the details—I’d love to support you!

Welcome Back!

In today’s episode, I’m diving into a common struggle for many of my clients which is signing clients but still feeling like it’s not enough to quit your 9-to-5 job. Whether you're not making enough to replace your paycheck or just don't feel secure enough to take the leap, I’m unpacking why this happens and how to overcome it!.

In this episode, I cover:

• Reasons for Insufficient Income:
• Pricing Issues: The importance of charging enough for our services.
• Slow Client Acquisition: The difficulty of consistently signing clients and its impact on financial stability.
• Relying on External Strategies: The pitfalls of only investing in others' marketing plans without tailoring them to your unique business.
• The Importance of Personalized Strategies:
• Creating a marketing strategy that reflects your individual goals and the needs of your ideal clients.
• Developing a unique selling style to attract clients faster and boost revenue.
• Activation and Environment:
• The benefits of surrounding yourself with a motivated, action-oriented community.
• The need to avoid complacency and keep pushing for client acquisition and growth.
• Fluid Business Mindset:
• The risk of focusing too much on one aspect of your business while neglecting marketing and lead generation.
• The importance of a balanced approach to keep growth and client engagement thriving.

Ways to work with me

Sign your next 5-10 clients at full price until you book out: Join the membership 

Already booked out and ready to explore what is next in your business? Join 1:1 consulting

Need help with content creation? Join our content retainer! 

Welcome back to the Data Over Drama podcast! I'm excited to continue our discussion on what to do when potential clients say they can’t afford your services. If you're just tuning in, be sure to check out Part One, where I addressed whether there really is such a thing as a price objection.

In this episode, we will cover:

• How to approach clients who express budget constraints while still maintaining the integrity of your offer.
• Why scaling down your existing offers may not be the best solution and what to consider instead.
• Strategies for understanding and addressing your client's real needs rather than just their budget concerns.
• How to frame your offer in a way that clearly articulates the value and potential outcomes for the client.
• The importance of placing the responsibility back on the client to assess if their budget aligns with the problem they need solving.

Ways to work with me

Sign your next 5-10 clients at full price until you book out: Join the membership 

Already booked out and ready to explore what is next in your business? Join 1:1 consulting

Need help with content creation? Join our content retainer! 

Hey, everyone! Welcome back to The Data Over Drama Podcast. Today, we’re diving into a topic that’s been hitting home for so many of us, myself included. With tighter budgets, clients are more cautious and choosy than ever, leaving many of us asking: “What do I do when my clients say they can’t afford my services?”

In this episode, I break down:

Why there’s no such thing as a price objection

Clients who claim they “can’t afford” your offer are often the same people spending big on other priorities. The problem isn’t the price; it’s how much they value your service compared to their other spending. I’ll walk you through why the value perception is the real issue here.

How to highlight the unique value of your offer

Show clients that your pricing is justified by the results they’ll get. I’ll share ways to communicate why your six-month program isn’t just a random number of months but the exact timeframe they need for the transformation they’re looking for.

Speaking directly to the client’s desired results

Clients want to know what’s in it for them. It’s not about the number of pages on a website or the sessions in a program. I’ll explain how to make your offers irresistible by connecting them to the actual, tangible results clients want—whether it’s more free time, more income, or a specific personal goal.

Ways to work with me

Sign your next 5-10 clients at full price until you book out: Join the membership 

Already booked out and ready to explore what is next in your business? Join 1:1 consulting

Need help with content creation? Join our content retainer! 

Episode Summary: In this episode, I’m diving into a common dilemma that so many of my clients face: creating urgency without feeling pushy or inauthentic. We’ll unpack the difference between “urgency tactics” and authentic urgency—when clients genuinely recognize they need help and are searching for a solution. Drawing from a recent experience (hello, emergency triple root canal!), I share a valuable lesson about how true urgency already lives within the client when they need what you offer. It’s your job to speak to their pain points and provide a solution, not to invent urgency through flashy tactics or artificial deadlines.

Topics Discussed:

1. Life Lately – A quick personal update and what’s new at the studio, including client successes and my goals to batch content before the holidays.
2. Two Types of Clients and Their Approach to Urgency – Understanding why some clients resist urgency tactics and others embrace them in a more measured way.
3. Urgency vs. Pressure – Why you don’t need to “create” urgency through discounts, deadlines, or fear-based tactics if your audience is already motivated by their own pain points.
4. The Emergency Dentist Analogy – How my 2 a.m. search for dental help highlighted the power of addressing your client’s existing pain, helping them feel seen and relieved, not pressured.

Ways to work with me

Sign your next 5-10 clients at full price until you book out: Join the membership 

Already booked out and ready to explore what is next in your business? Join 1:1 consulting

Need help with content creation? Join our content retainer! 

In today's episode, I take you behind the scenes of my recent business transition, diving deep into why I decided to shift my business model and embrace a life that feels more aligned and congruent with my values. This episode is inspired by a recent Instagram post where I shared my reflections, and I wanted to expand on this topic with you, my podcast community!

Key Points Covered:

1. Starting the Journey (1:30)

• How my business started in 2020 with a group of friends and eventually evolved into KLC Branding.
• My initial focus on high-ticket consulting services and the transition from longer consulting packages to VIP days.

1. The Corporate Influence (6:45)

• Balancing my demanding corporate job at Banana Republic while building my business on the side.
• How my corporate experience shaped my vision for KLC Branding and my desire to bring high-touch, exclusive services into my own business.

1. Attracting the Right Clients (12:10)

• The journey of finding clients who were a good fit and why I ended up working with new business owners who often had minimal budgets.
• The challenges of offering high-ticket services to clients who struggled with affordability.

1. Making the Big Shift in 2023 (16:40)

• My decision to expand my audience, seek new opportunities, and invest in mentorship and programs to break into a different market.
• The reality of reaching my goal market, only to realize it wasn’t aligned with who I had become.

1. Discovering Congruence (25:50)

• How my personal life flourished in 2024, while my business felt disconnected.
• Insights from my former mindset coach, Reagan Storm, about the concept of "congruence" and why it's crucial for business success.
• Realizing that my external actions and internal desires weren't aligned, and how that impacted my ability to grow my business.

1. Embracing Freedom and Redefining Success (35:15)

• The aha moment: discovering that I could deliver high-quality work without being tied to a desk or replicating my corporate experience.
• The importance of building a business that supports a life of freedom and joy.

See ways to work with me here! here

Welcome back to the "Data Over Drama" podcast! In this episode, I’m pulling back the curtain on the exciting transformations happening in my business for 2024, including a deep dive into our updated retainer services. I'll walk you through the three key offers we're focusing on this year, showing you how we’re continuing to provide unparalleled support to help you achieve your business goals.

Key Takeaways:

• We’re introducing two consulting offers and one content offer that are designed to help you grow, thrive, and succeed in your business.

• A space that consolidates all my expertise, guidance, and resources into one accessible, comprehensive hub.
• Perfect for those looking to sign their next 5-10 clients at full price and get fully booked out.
• Includes resources on tracking data, custom sign a client plan, and mindset coaching.
• Ideal for entrepreneurs wanting to move beyond offering discounted rates or relying solely on referrals.

Who It's For: Entrepreneurs seeking to get fully booked with clients who pay full price without the constant cycle of discounts or freebies.

• For those who are already booked out and want to maintain that momentum or grow beyond their current capacity.
• A highly personalized consulting experience where we work together to amplify your strengths and create a strategy that fits your vision and lifestyle.
• This is your chance to have me in your corner as we brainstorm, strategize, and execute plans to take your business to the next level.

Who It's For: For booked out business owners who are ready to scale but aren't sure what the next step looks like.

• A unique content creation service where we not only produce your content but also track its performance to ensure it’s driving traffic, leads, and sales.
• We use data analytics to measure the success of your content, ensuring that every piece is working towards your business goals.

Who It's For: Anyone needing tailored, data-driven content creation that goes beyond simply repurposing existing material.

• Link to Membership Details
• Link to Voxer Consulting
• Link to Done-for-You Content Retainer

In this episode of the Data Over Drama podcast, we're diving into the real-life challenges behind a launch consulting offer that wasn’t selling and how I used data to uncover the truth.

At first, I thought it was just me – my energy and mindset were off, blocking client signings. But after months of reflection, testing, and market research, I realized it was more than just internal obstacles. I collected valuable data on my audience, and it pointed to key insights:

1. Mismatch Between Offer & Audience: I realized that while my launch consulting offer was strong, over 90% of my audience had shifted to evergreen models, making my messaging less relevant.
2. Emotional Fatigue from Launching: For those who did launch, the emotional toll pushed them toward different revenue streams, shifting their focus away from doubling their last launch.
3. Data Knowledge Gap: Many in the industry recognize the value of data, but there's still a hesitation to invest because they don’t yet see how critical it is to their business.

Tune into the full episode to listen to the other takeaways and how I used data to help me fix it!

Interested in the membership? Learn more here

Hey everyone! Welcome back to the Data Over Drama Podcast.

Today's Topic: When Client Feedback Isn't Boosting Your Sales

In this episode, we're tackling a common frustration for many business owners: when you're implementing client feedback and using their language, but it's not translating into the sales you want. We'll explore why this happens and how data can help you overcome this challenge.

Key Takeaways:

The Limitations of Client Feedback

• Why focusing solely on paying clients' feedback can be misleading
• The gap between what clients say they like and what actually drives sales
• Why you need to look beyond the vocal minority

The Importance of Tracking Silent Lurkers

• Understanding the behavior of those who don't engage directly
• Why website analytics are crucial for understanding your entire audience
• How to capture data from all leads, not just those who fill out forms

The Power of Upstream Data

• Why you need to understand customer behavior before they buy
• The importance of tracking silent interactions with your content and website
• How this data can reveal gaps in your messaging and sales strategy

What to Do When Your Market Research Isn't Driving Revenue

• The need for data that tracks all audience interactions, not just paying clients
• How to identify where potential customers are engaging but not converting
• Using comprehensive data to refine your content and sales strategy

How to Work with Us:

1. Join Our Membership here

- Learn how to make sales from your content

- Access our mini data course to set up and understand your Google Analytics

- Ideal for those struggling to convert content into clients

2. Data Analysis Retainer here

- Get expert analysis of your existing data

- Learn how to implement findings to double your revenue

- Perfect for those sitting on data but unsure how to use it to double their sales