Episode Summary: In this episode, I’m diving into a common dilemma that so many of my clients face: creating urgency without feeling pushy or inauthentic. We’ll unpack the difference between “urgency tactics” and authentic urgency—when clients genuinely recognize they need help and are searching for a solution. Drawing from a recent experience (hello, emergency triple root canal!), I share a valuable lesson about how true urgency already lives within the client when they need what you offer. It’s your job to speak to their pain points and provide a solution, not to invent urgency through flashy tactics or artificial deadlines.

Topics Discussed:

1. Life Lately – A quick personal update and what’s new at the studio, including client successes and my goals to batch content before the holidays.
2. Two Types of Clients and Their Approach to Urgency – Understanding why some clients resist urgency tactics and others embrace them in a more measured way.
3. Urgency vs. Pressure – Why you don’t need to “create” urgency through discounts, deadlines, or fear-based tactics if your audience is already motivated by their own pain points.
4. The Emergency Dentist Analogy – How my 2 a.m. search for dental help highlighted the power of addressing your client’s existing pain, helping them feel seen and relieved, not pressured.

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