In this episode of the Data Over Drama podcast, we're diving into the real-life challenges behind a launch consulting offer that wasn’t selling and how I used data to uncover the truth.

At first, I thought it was just me – my energy and mindset were off, blocking client signings. But after months of reflection, testing, and market research, I realized it was more than just internal obstacles. I collected valuable data on my audience, and it pointed to key insights:

1. Mismatch Between Offer & Audience: I realized that while my launch consulting offer was strong, over 90% of my audience had shifted to evergreen models, making my messaging less relevant.
2. Emotional Fatigue from Launching: For those who did launch, the emotional toll pushed them toward different revenue streams, shifting their focus away from doubling their last launch.
3. Data Knowledge Gap: Many in the industry recognize the value of data, but there's still a hesitation to invest because they don’t yet see how critical it is to their business.

Tune into the full episode to listen to the other takeaways and how I used data to help me fix it!

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