The stories we tell, and how we tell them are the catalyst to creating great relationships.  Stories aren't just told around the campfire, or in your Instagram app.  They show up in marketing in the emails you send to your customers, or past clients. 

I'm a huge fan of email marketing (duh!) and I'll be the first to tell you that there are 7 cringeworthy mistakes that I see most often.  If you're making one of them, it's time to fess up!  Screen shot me this episode and tag me in YOUR Instagram story.  I'm @itsjoannebolt

In this episode I give an overview of the 7 Cringeworthy mistakes:

1. Crusty, canned subject lines
2. Text Overload
3. Not having a clue what the customer journey actually is
4. Forgetting about the human who's reading your emails
5. Not including a solid Call To Action (CTA)
6. Letting your list get dirty
7. Lack of Consistency

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