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This is the 4th of a 5-part series on the Map It Forward Middle East Podcast with David Zabinsky and Valeria Garcia, owners of the Kurasu UAE franchise.

In this series, David and Valeria help us understand the process they went through bringing a globally recognised franchise from Kyoto, Japan, to Dubai and the wider UAE.

The five episodes of this series are:

1. Bringing a Global Coffee Brand to Dubai - https://youtu.be/8MeB02Wlbfk

2. Preparing To Launch a Coffee Franchise in Dubai - https://youtu.be/YAR_78VpKWM

3. Launching the First Kurasu in Dubai - https://youtu.be/C1hT-njJJT8

4. Unexpected Challenges Launching in Dubai - https://youtu.be/zEoKxHNg2DM

5. The Future of Specialty Coffee in the UAE - https://youtu.be/sTwXkqCs08g

In this episode of the podcast series, Lee, David, and Valeria delve into issues such as customs complications, merchandise delays, and the impact of the coffee crisis on the industry.

The conversation also touches upon the matcha craze, the importance of water filtration for quality coffee, and the broader implications for the coffee trade.

Don't miss this insightful discussion on the hurdles of starting a coffee business in a new market.

Connect with Kurasu DXB/UAE as well as David Zabinsky and Valeria Garcia here:

https://www.instagram.com/kurasudxb/

https://www.linkedin.com/in/valeria-garcia-16a266176/

https://www.linkedin.com/in/davidzabinsky/

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