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This is the 5th of a 5-part series on the Map It Forward Middle East Podcast with David Zabinsky and Valeria Garcia, owners of the Kurasu UAE franchise.

In this series, David and Valeria help us understand the process they went through bringing a globally recognised franchise from Kyoto, Japan, to Dubai and the wider UAE.

The five episodes of this series are:

1. Bringing a Global Coffee Brand to Dubai - https://youtu.be/8MeB02Wlbfk

2. Preparing To Launch a Coffee Franchise in Dubai - https://youtu.be/YAR_78VpKWM

3. Launching the First Kurasu in Dubai - https://youtu.be/C1hT-njJJT8

4. Unexpected Challenges Launching in Dubai - https://youtu.be/zEoKxHNg2DM

5. The Future of Specialty Coffee in the UAE - https://youtu.be/sTwXkqCs08g

In the final episode of the podcast series with Lee, Valeria, and David deep dive into the dynamics of the global coffee industry, the challenges faced by coffee farmers, and the evolving consumer behavior towards specialty coffee.

The conversation addresses the impacts of climate change, succession planning in coffee farming, and the technological advancements in the industry.

The episode also explores the future trajectory of coffee and tea consumption and the potential automation in coffee shops.

Tune in to understand why building a business like Kurasu, with a focus on customer experience and specialty products, can provide a competitive edge in the volatile coffee market.

Connect with Kurasu DXB/UAE as well as David Zabinsky and Valeria Garcia here:

https://www.instagram.com/kurasudxb/

https://www.linkedin.com/in/valeria-garcia-16a266176/

https://www.linkedin.com/in/davidzabinsky/

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