In this telugu podcast episode, we sit down with the man behind one of India’s most trusted jewellery brands — Lalitha Jewellers. From growing up with limited means to creating a business empire with a vision of 450+ stores across India, his story is one of grit, wisdom, and unshakable determination. This conversation is a goldmine of insights for aspiring entrepreneurs, business leaders, and anyone curious about the jewellery industry, financial wisdom, or building something truly iconic from the ground up.

We begin the episode by discussing a simple yet profound truth — money never comes to anyone easily. He shares why understanding the real value of money and developing the right mindset around it is the first step toward success. A turning point in his life came through an unexpected incident at a Raymond’s store, which taught him about pride, perception, and financial discipline. He opens up about the philosophy and lifestyle that guide his daily decisions and how deeply faith in God has helped him stay grounded, even while handling crores.

As we dive into the business side, he makes one thing very clear — "Business is not a joke." He doesn't hold back when speaking about the hard truths of entrepreneurship, warning young minds against falling into the freebies culture and encouraging them to focus on building real value. His journey, though difficult, is filled with lessons and milestones, including the humble beginnings of Lalitha Jewellers, a name that today stands for trust, affordability, and integrity. For anyone dreaming of starting a business, his advice is brutally honest and deeply insightful.

Every entrepreneur has their dark days, and he talks openly about a ₹160 crore loss that shook the business — and how he bounced back with resilience. He also shares the 5 key qualities he believes every aspiring entrepreneur must possess to make it in the real world. The COVID-19 era was another major challenge, but he turned the crisis into a transformation opportunity, making significant changes across the company post-pandemic.

We also delve into the world of temple jewellery, its artistic value, and why Lalitha Jewellers has been able to offer customers quality pieces at unmatched prices. He breaks down the business model, explaining how they manage gold wastage, keep making charges low, and still maintain excellent craftsmanship. A recurring theme throughout the episode is the belief that in today’s world, “there is no respect without money” — a raw and honest statement that reflects his lived reality.

When asked about regrets, he shares a grounded perspective and opens up about missed moments and reflections. But the vision remains clear — expanding Lalitha Jewellers to every corner of the country with a target of 450 stores. He also provides insights on the rise in gold prices, offers an opinion on silver as an investment, and explains how making charges have evolved due to competitive and transparent business practices introduced by his company.

We explore how self-manufacturing helps them stay agile and cost-effective, giving them an edge in the highly competitive jewellery market. He also maps out a roadmap for anyone looking to get into the gold business, outlining the importance of timing, capital, and value creation. For those curious about business strategy, this segment on breakeven targets and the economics of gold offers some valuable takeaways.

Branding is a big theme in this episode as well. He talks about how Lalitha Jewellers built its brand through trust, consistency, and transparency. The final moments of the conversation are deeply reflective, as he shares his biggest life lessons and learnings from a journey filled with struggles, successes, losses, and faith.

Whether you're a startup founder, a college student, a gold investor, or someone simply curious about the power of vision and values, there’s something here for everyone.