What if confidence at work starts in the bedroom? In this provocative conversation, entrepreneur Jingjin Liu challenges the myths that women must be “likable” to lead. From becoming the “triple only” in a male-dominated German boardroom to launching Asia’s first sexual wellbeing hub, Jingjin shares how respect, not approval - fuels true influence.

We explore the hidden cost of the good-girl script, why asking for what you need at home is a rehearsal for boardroom power, and how redefining success after burnout reshaped her mission.

Jingjin Liu is a trailblazing entrepreneur driving women’s inclusion and social justice across Asia. Founder of The ELEVATE Group, she’s reshaping workplaces and leadership, building real opportunities for women at every level of society. A serial entrepreneur, she co-founded ASBO Drives (acquired in 2019) and launched ZaZaZu, Asia’s first sexual wellbeing hub.

Watch Jingjin's Ted talk here: Want to be confident at work? start in the bedroom

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