Formulating a ‘Real’ Market Strategy while not wasting ‘Real’ money.  Guest Jerry Vieira discuss the components of a sound Market Strategy, and the process to develop one.  Hear guest share his canoe analogy–canoe, rowers and the stream.  Vieira shares on the four components that should be considered–Market Focus, Value Quotient, Differentiation, and Channel.  CLOUSER and […]

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