How do you get your people to react emotionally to your message, so they take action? 

How do you know if you’re saying something wrong or you’re saying it to the wrong people? 

How can you make your story stand out from the crowd and connect with your people all at the same time?

 

If you’ve ever asked yourself (or someone else) these questions, know you’re not alone!!

 

ALL entrepreneurs pose these questions at some point in their journey. Why? Because talking to your audience and getting them to invest in your offers is the core part of running a successful business that helps you help your people.

 

Luckily, today’s guest knows the answer to these questions (and so many others) because he’s the expert on both telling the right narrative and navigating entrepreneurship. 

Guillaume Wiatr is an author, husband, father, consultant, teacher, and business owner of MetaHelm, a company that guides CEOs, founders, and business owners to align teams and accelerate innovation adoption. 

Guillaume has seriously done it all, and he’s here to share his cultivated expertise on what it means to be an entrepreneur, how to tell a narrative that’s true to you (and makes you stand out from the crowd), why you have to break eggs to make a good omelet, and what it means to cultivate expertise in your field so you can help your clients solve their problems! 

You’re gonna wanna put a star next to this entire episode after you listen because it’s FULL of valuable information on how to tell a narrative that gets people to take action! 

 

So let’s go!!!

 

Leave a 5 star review on iTunes! 

 

Times to Check Out:

[1:23] How moving countries tests your ability to be creative and find a community

[2:45] Entrepreneurship in France versus the US

[5:00] Getting his start in stateside entrepreneurship

[7:00] Why courage and relativeness will get you further than a resume

[11:02] How to deliver valuable information that clients take action on

[15:09] Similarities and differences between small and big company narratives

[21:21] Making clients comfortably uncomfortable to help them solve their problems

[23:56] Pushing past conformity to make a business that reflects you and helps you stand out

[25:00] How to zoom out and work on mindset so you can solve your problem

[29:02] What’s evolved in consulting over the last decade

[32:41] What being in an unregulated industry means for consultants

[34:00] The importance of transparency as a consultant

[36:03] Is education or experience in entrepreneurship more important?

[39:00] Why university can be a good safety net to learn things

[40:13] How to build trust in your relationships as an entrepreneur

Connect with Guillaume: