Outperform with Acceleration Partners

Ep. 9 - Affiliate Networks vs SaaS Platforms


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What exactly is an "affiliate network?" And how is it different from a software as a service (SaaS) solution? 

If you have an affiliate (performance) marketing program, these are essential questions to answer - and we do, on this Outperform podcast episode! 

Speaking with much experience and authority on this topic are two industry leaders: Todd Crawford and Bob Glazer. 

Todd is the Vice President of Strategic Initiatives at Impact Radius, a company that provides a software as a service technology solution for the affiliate industry. Todd has extensive expertise in software as a service solutions and the role they play in affiliate marketing. He was also a co-founder of Commission Junction, one of the first affiliate networks. Bob Glazer is Acceleration Partners' Founder and Managing Director. He's a prominent leader in the affiliate industry, having worked with the world's leading brands. He too has unique perspectives to offer about affiliate networks, SaaS platforms, and their role in the future of the affiliate industry.

Tune in to this episode to learn:

  • What an affiliate network is and does
  • How and why the affiliate network model has taken a detour
  • What SaaS platforms are and the unique solutions they provide to the affiliate (performance) industry
  • The role SaaS is likely to play in the future of the affiliate marketing industry
  • And much more.

You can also learn more about Acceleration Partners' approach to affiliate marketing program management and the networks and SaaS partners we work with on our website, http://www.accelerationpartners.com.

 

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Outperform with Acceleration PartnersBy Acceleration Partners

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