Google Analytics Pros and Cons

Today’s episode helps you understand the pros and cons of Google Analytics since it is by far the most popular analytics tool. Whether you run a blog, or a website, or you’re an online shop, you will most definitely want to use web analytics tools.

View Transcript

Host:                                     00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host:                                     00:31                     Hello everyone.  Welcome to On The Net, where it’s all about your online presence.  Thanks for joining us!  This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions.  We just spent the last 4 episodes talking about building an online presence and increasing your online conversion rates.  Today’s podcast is dedicated to understanding the pros and cons of Google Analytics since it is by far the most popular analytics tool. Whether you run a blog, or a website, or you’re an online shop, you will most definitely want to use web analytics tools to help you make business decisions.  Businesses and organizations are collecting and storing tons of data but without proper analysis and visualization to turn that data into valuable insights about how a site operates on the internet,

.

Host:                                     01:26                     It really doesn’t have any business value. Most developers and publishers turn to Google Analytics for a deep dive into their online properties. Not only is it highly beneficial when designing and publishing a successful website, but also for tracking your video, and social networking sites and applications and also for measuring your advertising ROI. Did we mention it is a free resource, easy to install and that it can be used on diverse digital platforms such as websites, mobile applications, kiosks, basically anything with an internet connection? What’s not to love? With a variety of widgets, charts and layouts, getting a quick snapshot of what’s working and what isn’t, is really simple. Google Analytics allows you to link within each widget to dig deeper within the report the data came from. Cool, huh? If you find Google Analytics interface intimidating and need help getting started, Google Analytics has a solutions gallery with dashboards and tips from other Google Analytics users.

 

Host:                                     02:19                     You can link data between all Google digital marketing channels to work to your benefit. For example, if you are