Remember when LinkedIn was just like being at a conference? So do we. In this episode, Tony talks to veteran marketers Doug Lawson and Nick Raeburn about whether that was always the case and, if not, what changed and when. They also get into the power of LinkedIn, the rise of video, and where the platform is headed in the future. Nick runs an agency called Story Scale and is a member of the LinkedIn Creator Accelerator Program in the UK, while Doug runs the appropriately monikered Doug Lawson Marketing.
Tony Albrecht runs CONTENDER, an agency helping law firms develop and execute LinkedIn strategies that are shockingly easy and delightfully effective.