In this podcast episode, host Jacob Koenig talks with guest Kevin Murdock. Kevin is a former Stanford Business School professor and leader in McKinsey & Company's Business Building and Growth Practice. He is recognized as a leading business innovator and strategist. Now working as the President and Founder of Growth & Exit Partners LLC and the Chairman and Founder of Succession Investments, he focuses on driving step change increase in enterprise value both during regular operations and before and after a change of control transaction. He has also authored/ co-authored numerous economics articles, including one of the top 1% of most cited economics articles of all time.

On the podcast, Jacob and Kevin discuss the importance of maximizing the value of a business with a focus on two key factors: strategic partnerships and timing. Kevin explains that partnering with the right individuals or organizations can unlock hidden potential, bring expertise and resources, and change the trajectory of business growth, ultimately increasing its overall value. However, it's crucial to carefully evaluate potential partners to avoid negative consequences and consider long-term implications.

Additionally, the Jacob and Kevin emphasize the importance of timing in maximizing business value. Murdock advised against trying to time the market and instead suggested focusing on timing one's life and being prepared for the right moment to step aside. Market conditions may not have as significant an impact as one might think, so decisions should be based on what is right for the business and oneself. To navigate these complexities, they stress the importance of hiring the right team of advisors, particularly investment bankers, who can help avoid costly mistakes, connect with the right buyers, and maintain a structured process for the deal. Despite associated fees, the benefits of hiring investment bankers far outweigh the costs, as they bring expertise and experience that significantly improve outcomes and lead to better financial results. Ultimately, the goal is to create wealth and realize the full potential of the business.

Join Jacob Koenig and Kevin Murdock on this episode of the Secrets to Selling Your Business podcast to delve deeper into how to maximize your business’s value.

Here is what to expect on this week’s show:

•  Strategic partnerships as a key concept

•  Changing growth trajectory

•  Being aware of tradeoffs

•  Why timing matters

•  Why advisors are crucial

Connect with Kevin Murdock:

https://www.growthexitpartners.com/

Connect with Jacob Koenig:

https://woodbridgegrp.com/

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