CONFUSED ABOUT WHEN & HOW TO USE MARKETING STRATEGY SUCCESSFULLY?
THEN THIS EPISODE IS FOR YOU 👇
HOST: Raj Girn
GUEST: Rohit Bhargava, founder of The Non-Obvious Company & Ideapress Publishing
HERE’S A BIT ABOUT ROHIT:
- Rohit Bhargava is the #1 The Wall Street Journal bestselling author of seven books. He is widely considered to be one of the most entertaining and original speakers on disruption, trends, and marketing.
- He teaches marketing and storytelling as an adjunct professor at Georgetown University and is the owner of Ideapress Publishing.
- He is a pre-eminent voice and thought leader in everything marketing, and has keynoted events in over 32 countries.
- Rohit is on a mission to inspire more non-obvious thinking in the world, for which he launched The Non-obvious Company.
- This past year, he launched a popular podcast called the ‘Non-Obvious Insights Show’, which just closed out an online event called the Non-Obvious, Beyond Diversity Summit, which had over 200 speakers participate, on the state of diversity and inclusion in today’s world.
- In his previous life, he spent 15 years as a marketing strategist at Ogilvy and Leo Burnett.
HIGHLIGHTS IN THIS EPISODE:
✅ How is marketing strategy different than publicity strategy?
✅ What are the main types of marketing and when should they be utilized?
✅ Why is marketing considered the foundation of business growth?
✅ Can a business grow without marketing?
✅ Is there ever a point in a business, even in the very early stage, when marketing isn’t used?
✅ At what stage of a business is marketing necessary, if it hasn’t been used in the early stages of development?
✅ Is marketing needed if you’re famous or well-known?
PART 2 WILL DROP WEDNESDAY, FEBRUARY 24TH
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