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Learn more about Jason:

https://www.midwestcustomengineering.com/

Connect with Jason:

https://www.instagram.com/jasonshipleyofficial/

James sits down with Jason Shipley — engineer, entrepreneur, and relentless self-reinventor — for a conversation on manufacturing, AI, mindset, and why the life you want comes from a better version of you, not a better strategy.

Jason shares how running an engineering company taught him that the same principles that build world-class machinery also build world-class lives. He breaks down his 8F philosophy — Faith, Family, Finances, Fitness, Freedom, Friends, Fun, and Fulfillment — and why integration, not balance, is the real key.

James and Jason discuss:

• Engineering, AI, and the future of manufacturing

• Why technology should enhance thinking, not replace it

• Better questions beat better tools

• The three shifts transforming everything: AI, robotics, and energy

• Being a "prodigious noticer" — paying attention to life

• Purpose beyond the paycheck — why fulfillment outlasts success

• Why suffering is optional and belief creates reality

• Living for your future self

• The 8F philosophy — integration over balance

• Why 99.5% of success is mindset and only 0.5% is skill

• You can have anything you want — just not everything

Chapters

00:00 Welcome and introduction

00:10 Jason's backstory and Midwest Custom Engineering

01:08 The nanomagnetic water technology

02:44 AI and the future of manufacturing

04:29 Why AI is slower to transform heavy industry

07:15 Elon, Tesla, and building infrastructure first

10:08 What are we optimizing for?

11:53 AI as a thought enhancer, not a replacement

13:50 The next generation and AI resistance

16:23 Tony Robbins on thinking

17:01 LearnSpark and AI-powered education

18:00 Teaching kids curiosity over content

21:30 AI and truth

23:25 Training the mind to train the AI

25:01 What will still matter in 10 years

26:03 Optimus, automation, and what's left for humans

32:38 The three shifts: AI, robotics, and what's next

34:36 Technology, freedom, and driving

37:23 Training our minds for abundance

38:38 Finding purpose when the grind disappears

41:45 Being a "prodigious noticer"

43:44 Noticing what you're missing

48:07 Living for your future self

50:50 Where your focus goes, energy flows

53:54 Suffering is optional

56:49 Healing through belief

59:48 99.5% mindset

1:00:44 The 8F philosophy

1:03:18 Figure out the one thing

1:04:04 The Protocol One takeaway

Don't Settle.