Crises occur anytime and all the time. If not in your business, they can easily occur with a close business partner, a brand you have endorsed, or a client that you support. Your connections may have a highly visible crisis that is so shocking, their associates will have to take action to save their own reputations. Regardless of the origin, with today’s real-time news and all-time online communication, every business owner, entrepreneur, and marketing manager must create and maintain a crisis communication plan before the worst happens. Stay awake and stay ready at all times. Listen to this podcast to find out a shortcut to creating your crisis communication plan: