Welcome to the Cosmetic Chronicles!

In this episode, we're talking Wet n Wild,  your beloved drugstore beauty brand known for its affordability and accessibility. From its groundbreaking introduction of black nail polish to its status as a first makeup experience for many, Wet n Wild has consistently provided quality products at low prices.

Connect with me:

• • Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠@glowandflowbysarah⁠⁠⁠⁠⁠⁠⁠⁠
  • Substack: ⁠⁠⁠⁠⁠⁠⁠⁠Glow + Flow Collective⁠⁠⁠⁠
  • Shop the Podcast: ⁠⁠⁠LTK⁠⁠

My sources:

• https://www.wetnwildbeauty.com/pages/about-us

• https://drugstorenews.com/beauty/mass-market-cosmetics-pioneer-acker-passes-away-78

• https://www.youtube.com/watch?v=vYUINfxTrP0

• https://www.collegefashion.net/beauty-and-hair/rethink-this-wet-n-wild/

• https://mazurgroupla.com/2014/11/20/the-evolution-of-wet-n-wild-by-bbr11-thought-leader-brian-talbot-vp-of-marketing-markwins-beauty-products-inc/

• https://www.dpharmacy.ie/blog/wet-n-wild-makeup-online

• https://www.teenvogue.com/story/wet-n-wild-fantasy-makers-collection-halloween

• https://theaestheticedge.com/2020/05/wet-n-wild-fantasy-makers-neon-collection.html

• https://www.teenvogue.com/story/wet-n-wild-diandra-forrest-breaking-beauty-campaign

• https://www.markwinsbeauty.com/pages/who-we-are

• https://www.allure.com/story/wet-n-wild-pump-collection-makeup-skin-care-hair-products

• https://wwd.com/beauty-industry-news/beauty-features/wet-n-wild-ulta-beauty-11083096/

• https://www.allure.com/story/wet-n-wild-goth-o-graphic-holographic-collection

• https://theaestheticedge.com/2025/01/wet-n-wild-chameleon-chrome-collection-review.html

• https://www.wetnwildbeauty.com/collections/chameleonchrome

• https://www.prnewswire.com/news-releases/markwins-beauty-brands-continues-growth-and-innovation-300655964.html?utm_source=chatgpt.com

• https://beautynglam.ph/blogs/the-history-of-cosmetics-brands/wet-n-wild-us?

• https://lemelson.mit.edu/resources/hazel-bishop

• https://www.forbes.com/sites/kionasmith/2019/08/17/from-aircraft-fuel-to-lipstick-chemist-hazel-bishop-was-unstoppable/

• https://www.cosmeticsandskin.com/companies/hazel-bishop.php

• https://www.youtube.com/watch?v=Pvnk41YWEXY

• https://www.tiktok.com/@wetnwildbeauty/video/7541118664863534344