Ross Stevenson is the creator of the L&D newsletter Steal These Thoughts.
He's a seasoned learning and performance strategist helping to build world-class learning functions for global organizations.
His expertise lies in designing digital-first learning content strategies, fusing marketing techniques with learning principles, and crafting top-notch digital content tools.
In this episode, we spoke all about why employees don't engage with Learning Team initiatives and what we can do about that.
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🖐🏽 Key Takeaways:
Part of the reason there's such a gap between L&D and the rest of the organization is because of limitations set by the organization on how to measure learning (incorrectly).
Always finish your learning design with an engagement plan. Go back to the strategies that you used to conduct an analysis for a learning problem and use those to retarget your learners.
If you're running a lean L&D team and want to measure impact (but don't have the time/capacity) consider using the BAR framework – see resources.
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📚 Resources:
BAR framework: https://stealthesethoughts.com/2023/04/19/how-to-get-useful-product-feedback/
Steal These Thoughts website: https://stealthesethoughts.com/
Ross's ebook on playing the career game: https://mybook.to/Af6Yr
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🤔 About the Host
Kevin Alster leads the learning team at Synthesia focusing primarily on product education and client services.
With over a decade of experience in education and learning, he has moved from the classroom and into tech to help people create and communicate better through video.
He has been developing enterprise and branded learning solutions in organizations such as General Assembly, The School of The New York Times, and Sotheby’s Institute of Art.
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🧑🏽🏫 Check out the Synthesia Academy here: https://www.synthesia.io/academy
🗣 Or get in touch with me on LinkedIn: https://www.linkedin.com/in/kevinalster
Chapters:
00:00- Introduction
08:36- The Gap Between L&D and Learners
20:02- How to Measure if You Have a Lean Team
26:57- Why Digital Tools Don't Get Adopted
29:32- How Do You Create an Engagement Plan
40:15- The Product Mindset in L&D