Software Sales Simplified: MOVE to Success

Ep. 9: Why Your Demos Fail (and How to Fix Them!)


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🚀Are your software demos losing deals instead of closing them? Too many sales teams fall into the same traps—feature overload, lack of customization, and failing to connect with what truly matters to the buyer. In this episode ofSoftware Sales Simplified, hostsMatt Long and Kevin Donville break down why so many demos fail and, more importantly, how to fix them.


🔹What You'll Learn:

✅ The real purpose of a software demo (hint: it's NOT to show every feature)

✅ The biggest mistakes sales teams make in their demos—and how to avoid them

✅ Why "less is more" when presenting your product

✅ How to craft demos that resonate with your buyers and accelerate the sales cycle

✅ The role ofcustomer success and services teams in improving demo effectiveness


💡 Whether you're an AE, SE, or sales leader, this episode is packed with actionable insights to transform your demos intopowerful deal-closing machines.


🎧Listen now and start winning more deals with better demos!

About Software Sales Simplified:

Visit us at:⁠⁠⁠ ⁠https://www.strategicsalesoptimization.com/⁠⁠⁠⁠

Follow us on Linkedin:⁠⁠⁠ ⁠https://tinyurl.com/2tcx7mjx⁠⁠⁠⁠

Send us your questions at ⁠- ⁠⁠[email protected]⁠⁠⁠


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Order the digital/PDF version of our #1 Best Selling book, "Winning Faster: The MOVE Framework for Enterprise Software Sales" on our website and get 25% off at checkout with code "SELLFASTER2025" until Feb 28th. 

Available Here: ⁠ ⁠https://www.strategicsalesoptimization.com/move-book⁠⁠⁠


Why Listen to Software Sales Simplified?

Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey.


Copyrighted Broadcast:

Thank you for tuning in toSoftware Sales Simplified: MOVE to Success. This podcast is produced by and is the sole property ofStrategic Sales Optimization LLC, copyright 2025. Reproduction or use of this broadcast in whole or in part without express written permission fromStrategic Sales Optimization LLC is strictly prohibited. All rights reserved.

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Software Sales Simplified: MOVE to SuccessBy Strategic Sales Optimization (SSO)