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Hello and welcome back to the Retail Wrap-Up - retail’s favourite podcast!

We’re delighted to bring you our latest episode featuring the return of Elliot Midalia, the Co-CEO of BOODY, a brand known for its commitment to sustainability and creating high-quality everyday essentials.

In this episode, Elliot shares his fascinating journey from finance to apparel, where he now co-leads BOODY alongside Shaun Greenblo. Together, they’ve taken the reins from their fathers, who originally founded the company, and have been instrumental in driving BOODY’s success as it continues to make waves globally.

Here’s what you can look forward to in this episode:

• Elliot’s Career Journey: From studying finance, through his time at Rocket Internet and Walmart in the US, to returning home to lead BOODY alongside Shaun.
• Sustainability at BOODY: Discover how bamboo viscose is at the core of BOODY’s product range, aligning with their mission to offer softer, more sustainable alternatives to traditional fabrics.
• Leadership Dynamics: Get an inside look at how Elliot and Shaun successfully share the role of CEO, balancing transparency and complementary skills.
• Product Range Balance: Elliot discusses the challenges of expanding BOODY’s product line and their focus on avoiding trends in favour of timeless, year-round essentials.
• Customer Understanding & Waste Minimisation: Learn about BOODY’s innovative approach to understanding customer needs and their ongoing efforts to minimise waste.
• International Expansion: Hear about BOODY’s global ambitions and how they plan to “own the top drawer” of every consumer’s wardrobe.

Elliot’s experiences and insights are not only informative but also inspiring for anyone interested in sustainable fashion and effective leadership.

And as a special thank you, Elliot and the team at Boody are offering all new customers 15% off via their website www.boody.com.au using the code WELCOME15.

Thank you to Elliot for joining us! We hope you enjoy this engaging and insightful conversation as much as we did!

Tune in now to listen to the full episode

To explore BOODY or connect with Elliot, check out these links:

• BOODY’s Website
• BOODY on Instagram
• Elliot Midalia on LinkedIn
• BOODY on LinkedIn

Learn more about the RetailOasis Team here or connect with our hosts:

• Maddy Kulmar
• Emma Easton

If you’d like to support our podcast, find us on Instagram @retailoasis or on LinkedIn, and don’t forget to subscribe wherever you get your podcasts to be notified of new episodes.

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Thank you for being part of our community and for your ongoing support. We truly appreciate having you with us and can’t wait to dive into more retail insights together in our next episode!