Fred Eichler is a family man, relentless hunter, and owner of Fulldraw Outfitters. He has successfully harvested numerous trophies with his bow and completed the 'Super Slam' taking all 29 North American Species with his recurve.

Leupold CEO Bruce Pettet sits down with Fred to talk about what it takes to start a guide outfit, the dedication required to achieve the 'Super Slam', and more.

Subjects Include: Creating memories not transactions; CDS dial benefits; instilling a strong work ethic; innovating and pushing forward; quality control; the super slam; and more.