In this podcast episode, Piotr Bombol and Mourad Bahrouch delve into the intricacies of leveraging LinkedIn for personal branding and business growth. Piotr shares his journey from initially focusing on covering news related to AI and technology to adopting a more nuanced approach of providing in-depth content and case studies. He emphasizes the importance of authenticity in content creation and the value of adding one's unique perspective to the conversation. Piotr also discusses the significance of outreach on LinkedIn, detailing how reaching out to relevant individuals led to expanding his network and promoting his startup, resulting in substantial user growth.

Throughout the conversation, Piotr and Mourad highlight the power of LinkedIn as a platform for professionals to build their personal brands and connect with like-minded individuals. They stress the importance of providing value to the audience through authentic engagement and valuable content, rather than simply chasing views and impressions. Piotr's experiences underscore the effectiveness of outreach in expanding one's network and driving business growth, demonstrating the potential of LinkedIn as a tool for both personal and professional advancement.

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Timestamp

(00:00) Piotr Bombol

(15:00) Consistency and Trend Following

(17:00) Trend Following Strategy Evaluation

(21:00) Shifting Focus to In-Depth Content

(26:00) Building Authentic Connections

(35:00) Leveraging Outreach for Business Growth