In this episode, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> shares budget-friendly strategies on how to effectively network and book meetings at events, even if you don’t have a speaking engagement. ========================= Best Moments: (02:05) The importance of attending sessions related to your product or service to identify potential customers and facilitate serendipitous conversations (03:19) The role of networking and initiating conversations at events, with tips on crafting effective conversation starters (04:29) Developing scripts for sales teams to guide networking conversations and promote natural relationship-building (08:07) Strategies for obtaining contact information, such as connecting on LinkedIn or offering a valuable asset or offer (10:14) Evaluating the success of event networking efforts by tracking LinkedIn connections or engagement with the offered asset (13:26) Managing expectations for post-event meeting cancellations or no-shows due to the "conference high" effect

In this episode, host Mason Cosby shares budget-friendly strategies on how to effectively network and book meetings at events, even if you don’t have a speaking engagement. ========================= Best Moments: (02:05) The importance of attending sessions related to your product or service to identify potential customers and facilitate serendipitous conversations (03:19) The role of networking and initiating conversations at events, with tips on crafting effective conversation starters (04:29) Developing scripts for sales teams to guide networking conversations and promote natural relationship-building (08:07) Strategies for obtaining contact information, such as connecting on LinkedIn or offering a valuable asset or offer (10:14) Evaluating the success of event networking efforts by tracking LinkedIn connections or engagement with the offered asset (13:26) Managing expectations for post-event meeting cancellations or no-shows due to the "conference high" effect

In this episode, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer">Mason Cosby</a> shares budget-friendly strategies on how to effectively network and book meetings at events, even if you don’t have a speaking engagement. ========================= Best Moments: (02:05) The importance of attending sessions related to your product or service to identify potential customers and facilitate serendipitous conversations (03:19) The role of networking and initiating conversations at events, with tips on crafting effective conversation starters (04:29) Developing scripts for sales teams to guide networking conversations and promote natural relationship-building (08:07) Strategies for obtaining contact information, such as connecting on LinkedIn or offering a valuable asset or offer (10:14) Evaluating the success of event networking efforts by tracking LinkedIn connections or engagement with the offered asset (13:26) Managing expectations for post-event meeting cancellations or no-shows due to the "conference high" effect

EP. 93 - How to Network & Book Meetings at Events WITHOUT a Speaking Slot

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place. Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity. This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins. So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you. Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!

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Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place. Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity. This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins. So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you. Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!

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EP. 93 - How to Network & Book Meetings at Events WITHOUT a Speaking Slot

EP. 93 - How to Network & Book Meetings at Events WITHOUT a Speaking Slot

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