In this episode, host Mason Cosby shares budget-friendly strategies on how to effectively network and book meetings at events, even if you don’t have a speaking engagement.

=========================

Best Moments:

(02:05) The importance of attending sessions related to your product or service to identify potential customers and facilitate serendipitous conversations

(03:19) The role of networking and initiating conversations at events, with tips on crafting effective conversation starters

(04:29) Developing scripts for sales teams to guide networking conversations and promote natural relationship-building

(08:07) Strategies for obtaining contact information, such as connecting on LinkedIn or offering a valuable asset or offer

(10:14) Evaluating the success of event networking efforts by tracking LinkedIn connections or engagement with the offered asset

(13:26) Managing expectations for post-event meeting cancellations or no-shows due to the "conference high" effect