Jodine McIntyre, founder of Social Smarty, joins Elevate to show construction owners how to run social in-house without drowning in it. She shares why training your team can beat outsourcing for authenticity, how to set solid foundations before you post, and the simple planning rhythm that keeps content consistent and effective.

We cover the four post types that drive results: Expert, Connection, Action, Sales, with quick examples you can copy. Jolene breaks down where each platform fits today in New Zealand (Facebook groups still matter, Instagram is surging, TikTok is entertainment first), how to match content to your audience, and why “people over framing photos” wins. You’ll also hear how to think about touchpoints, what to put on your landing page instead of another “top ten tips,” and the right way to layer paid ads on top of healthy organic posting.

If you’re a construction leader starting from scratch or rebooting a dusty page, this episode gives you a clear, one-page plan to follow. 

Useful links:
socialsmarty.co
Free resources https://socialsmarty.co/freebies
Social Smarty YouTube https://www.youtube.com/@socialsmartyco
Connect with Katherine Hall on LinkedIn

Where else you can find us

Website: https://www.masterbuilder.org.nz/

Elevate Platform: http://elevate.masterbuilder.org.nz

Instagram: https://www.instagram.com/masterbuildernz/

Facebook: https://www.facebook.com/registeredmasterbuilders

YouTube: https://www.youtube.com/channel/UCmh_9vl0pFf0zSB6N7RrVeg