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Hello and welcome back to the Retail Wrap-Up – retail’s favourite podcast!

We’re thrilled to bring you our latest episode featuring Sean Meyer, Co-Founder of Leelo Active. Since its launch in 2019, Leelo Active has grown from a small operation out of Sean’s parents' spare bedroom into a seven-figure activewear brand with a passionate customer base.

In this episode, Sean takes us through his journey from working in shipping operations management to becoming a successful entrepreneur in the highly competitive world of activewear. Together with his partner, Beth Walker, Sean shares how they found their niche in the Pilates market, building a brand that’s as dynamic and agile as the customers they serve.

Here’s what you can look forward to in this episode:

• Sean’s Story: Discover how Sean’s background in modeling and shipping operations helped shape the launch of Leelo Active, and how connections made during his time abroad laid the foundation for the brand’s growth.
• Carving a Niche: Learn how Leelo Active capitalised on the booming Pilates scene, standing out in a saturated market with thoughtful product design and quality.
• Milestones & Future Growth: Hear about the key milestones they’ve reached so far, including their rapid growth towards a major goal of 100,000 orders, and how they’re on track to scale the business to $20 million in revenue.
• Social Media Strategy: Sean gives us insight into how they’re tapping into platforms like TikTok and Instagram to build their community, connect with customers, and increase brand visibility.
• Challenges in Sustainability: Sean also opens up about the challenges Leelo faces in sustainability, including the trade-offs they’ve encountered in trying to balance eco-friendly materials with product performance.

Sean’s candid insights into the journey of building Leelo Active are not only inspiring but offer valuable lessons for anyone navigating a competitive industry.

Thank you to Sean for joining us! We’re confident you’ll enjoy this insightful conversation.

Tune in Now to Listen to the Full Episode!

To explore Leelo Active or connect with Sean, check out these links:

• Leelo Active's Website
• Leelo Active on Instagram
• Leelo Active on TikTok
• Sean Meyer on LinkedIn
• Leelo Active on LinkedIn

Learn more about the RetailOasis Team here or connect with our hosts:

• Maddy Kulmar
• Emma Easton

If you’d like to support our podcast, find us on Instagram @retailoasis or on LinkedIn, and don’t forget to subscribe wherever you get your podcasts to be notified of new episodes.

We’d love to hear from you, by way of a review, or you can drop us a guest suggestion via one of our social media channels or email us at [email protected]

Thank you for being part of our community and for your ongoing support. We truly appreciate having you with us and can’t wait to dive into more retail insights together in our next episode!