Is SEO really dead—or is AI search just the new shiny object? In this episode, Chris and Dan break down the buzz around Generative Engine Optimization (GEO) and what it actually means for community banks. (spoiler: SEO isn't going anywhere, but banks that act now have a huge opportunity to get ahead while everyone else is still watching from the sidelines)

What we cover in this episode:

• Why "SEO is dead" headlines are misleading—and what's really happening

• How SEO and GEO overlap and where they differ

• Why customer reviews and human "proof" matter more than ever in AI search

• How to structure your content for conversational, AI-driven results

• Quick, practical steps any community bank can start on today

• Why now is the easiest time to outrun your competition in search

Links & Resources:

• Website: bankmarketingshow.com

• Sign up for our newsletter: bankmarketingminute.com

• Contact Chris and Dan: [email protected]