Texas Christmas trees are more than a holiday tradition—they’re a growing agricultural industry reshaping rural economies across the state. In this episode of Texas Talks, host Brad Swail sits down with Stan Reed, Executive Secretary of the Texas Christmas Tree Growers Association, to explore how Texas farmers are expanding from traditional crops into Christmas tree farming, agritourism, and year-round family experiences.

The conversation covers how Christmas trees are grown in Texas, why demand for real trees is rising, how water rights and land use affect growers, and why locally grown trees are better for both communities and the environment. From seedling to six-foot tree, Reed explains the four-year process behind a Texas Christmas tree—and why this old-school tradition is finding new life in a changing economy.

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