Bank Marketing Show

Ep 96 - Crucial Considerations for your 2026 Marketing Strategy


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If your 2026 plan looks like 2025's...you may not be adapting to all the technology- and user behavior-driven changes that have happened this year.

In this episode, Chris and Dan chat about all these changes, and lay out a simple checklist to use as your 2026 strategy comes together - including adjusting budgets, getting found with GEO and SEO, and speaking directly to customer problems.

Key topics:

- Why you should audit your digital visibility as the first input to your strategic plan

- How allocating budget should be different than last year

- Building initiatives around specific customer problems/niches

Links and resources:

- Website: bankmarketingshow.com

- Newsletter: bankmarketingminute.com

- Contact Chris and Dan: [email protected]

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Bank Marketing ShowBy Chris Bates & Dan Novalis

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