Cuff and Mo open up the lab and welcome in the founder of the Cigar Pxrn clothing line, James Lee. The native of Belle Glade, Florida explains the origins of the clothing line and the research he put into it before he ever a made a shirt. The retired NFL veteran talks about using the same work ethic that he had on the field to get the brand off the ground and making sure that it’s set up for long term success. Consistency and service play a huge part in the brand and James explains why those two core tenants of his company are so important to him.