How do you know when to keep going and when to change direction?

This weekend I was helping my wife craft her presentation for an upcoming webclass for her Sexy SheSquatch movement.

I don’t have to tell you how much fun we had with a name like that, but we were cracking at it ALL DAY LONG...while catching up on Game of Thrones of course.

We were working our way through answering some very important questions about her movement and her products.

Creating a perfect presentation is no easy task, as we made our way through Funnelscripts... the answers began to sound and feel repetitive.

It needed some spice.

It kinda felt like landing a lot of punches in a sparring match but lacking the OOMPF!

That’s when it hit me.

You only have so many kinds of punches…

Jab. Cross. Hook. Uppercuts….and sometimes wild haymakers!

The creativity comes from position, mix-ups, and that sweet timing.

The target never changes.

So we pulled out Copywriting Secrets by Jim Edwards.

Wrote the 10 Reasons Why People Buy on the board…

And kept chopping at it from different angles.

What happens in reality is you hit someone, and they don’t always fall down.

Sometimes really fuckin hard, and yet there they stand.

The secret is to keep chopping away at the same goal until…

Either the job is done or until you DECIDE it no longer suits your greater purpose.

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